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      US Virgin Islands Sets New Tourism Record for 2024

      Image: Aerial view of Trunk Bay in St. John, US Virgin Islands. (Photo Credit: Adobe Stock / SeanPavonePhoto)
      Image: Aerial view of Trunk Bay in St. John, US Virgin Islands. (Photo Credit: Adobe Stock / SeanPavonePhoto)
      Noreen Kompanik
      by Noreen Kompanik
      Last updated: 2:30 PM ET, Wed January 8, 2025

      The U.S. Virgin Islands welcomed an unprecedented number of visitors in 2024, highlighting the continued growth of St. Thomas, St. Croix and St. John as leading tourist destinations.

      On December 28, 2024, the Islands recorded 4,606 passenger arrivals, surpassing the single-day arrival record set in March 2024. This represented a new weekly passenger arrival record, with over 24,000 visitors, marking a 5.92 percent increase over the previous record.?

      ¡°As a destination, we continue to explore, elevate, and improve, which further supports the ongoing goal to build upon our commitment to be a premier Caribbean destination,¡± said Commissioner Joseph Boschulte of the U.S. Virgin Islands Department of Tourism. ?

      In 2024, combined airline arrivals at Cyril E. King Airport in St. Thomas and Henry E. Rohlsen Airport in St. Croix totaled 932,265 passengers. This surpassed the previous record set during the COVID-19 pandemic by over 100,000 passengers, representing a 16.5 percent increase compared to 2023.?

      A record-breaking month of arrivals in March were recorded with 106,026 visitors and the introduction or return of airline routes from American Airlines, Cape Air, Delta Air Lines, Frontier, JetBlue, Spirit Airlines, Sun Country and United Airlines.?

      The Caribbean territory also experienced a significant boost in cruise passengers, welcoming 1,770,922, a 9.8 percent increase compared to 2023 and driven by maiden voyages of Scarlet Lady, Icon of the Seas, Disney Treasure, Explora I, Sun Princess, Explora II, Emerald Azzurra, Celebrity Apex, and Rhapsody of the Seas. ?

      In addition to welcoming more visitors, the territory also received several prestigious industry honors, including:?

      • Porthole Cruise and Travel Magazine: Best Caribbean Cruise Destination 2024
      • Caribbean Journal Caribbean Travel Award: Caribbean Culinary Destination: St. Croix Caribbean Yachting Destination of the Year, Event Destination of the Year
      • USA TODAY 10 Best Readers¡¯ Choice Travel Awards: Top 10 Best Beach-Honeymoon Beach, St. John.?
      • The World¡¯s 50 Best Beaches?presented by Banana Boat: Number 1 Best Beach in the World 2024, Trunk Bay, St. John?
      • Expedia 2024 Summer Outlook: Number 1 Domestic Trending Summer Destination, St. Thomas?
      • HSMAI Adrian Awards: Experiential Marketing Bronze Award- The U.S. Virgin Islands¡¯ Caribbean Way of Sports & Lifestyle Tourism Integrated Campaign?

      ¡°As we look to 2025, we will continue to push the creativity of our marketing strategies, which includes advertising, social media, public relations, and partnerships to connect with and keep the U.S. Virgin Islands top of mind for new and returning travelers,¡± added Commissioner Boschulte.?


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